Airboss Brand

Background:

Airboss manufactures puncture-proof, cost-effective, tyre solutions to a wide range of industrial and off-road machines. 

Objectives:

To establish awareness of both Airboss’ brand name and product offering in the market place.

Actions:

apt oversaw a full re-brand of the ‘Airboss’ name, and helped to re-design the firm’s website. apt also helped Airboss manage their sales channels, sourcing both new dealers and end-users, effectively streamlining their sales strategy.  

In addition, apt played a key role in helping Airboss source and secure grants and awards for their work - in this case funding for their innovation in the Original Equipment Manufacturer segment. 

Results:

Increasing brand resonance. A methodical and constant PR campaign has resulted in the Airboss brand being increasingly recognised as the symbol of quality in the tyre industry.