American Museum in Britain PR

Profile:

American Museum in Britain is an attraction, destination, wedding venue and filming location.

Objective:

Regional pr and niche national pr to raise the profile of the museum as an attraction, venue and filming location, ultimately in order to increase visitor numbers.

Highlights include:

Coverage across regional press and national media including BBC Radio 4 (10 minutes + for Great Days Out feature on You & Yours), BBC History Magazine, Destinations trade magazine. American Museum was also shortlisted as an Antiques Roadshow location, being one of the first UK museums to use viral marketing with a tongue-in-cheek youtube video, achieving 80% increase in visitor numbers for annual Christmas event and 10% increase on overall annual visitor numbers.