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Doing it for the kids

SOHO Coffee Co. rolls out kids range in support of

Butlin’s and SSP family-friendly strategies

Butlins and SSP, ‘The Food Travel Experts’, have chosen SOHO Coffee Co. as their preferred brand partner to deliver and drive kids menu offerings.

The initial range has been rolled out at all airport concessions of SOHO Coffee Co. operated by SSP, Butlins Skegness and Minehead and retail SOHO Coffee Co. outlets at The Mall - Cribbs Causeway, Cabot Circus Bristol, Regent Arcade Cheltenham and Westfield Merry Hill.

The ‘SOHO kids’ menu launches with: Simply Cheese Sandwich, Simply Ham Sandwich, a child-size fresh Strawberry Pot, Innocent Kids Smoothies and ‘SOHO Flo’ the Gingerbread lady.

Penny Manuel, Director of SOHO Coffee Co. states, “As a mum I know how kids enjoy having their own range to choose from aside from regular adult offerings. The kids menu includes appealing finger sandwiches with high quality non-fussy fillings like mature English cheese and tasty gammon ham. As usual, our bread is made from organic flour from Shipton Mill.  Our salad bar, available at most outlets, remains a hugely popular choice with kids, so driving this new range will reinforce our positioning with this audience. Kids are enthusiastic about our brand experience so evolving our strategy around demand from these key ‘decision makers’ can only add to our growth.”