Gloucester Bus Station Signage

Background:

As part of our collaboration for the vision for the Gloucester City campaign, apt were tasked to support the city’s drive for inward investment by brightening up a redundant building at the main Gloucester Bus Station. 

Objectives:

To welcome visitors to Gloucester by highlighting some of the USPs of the area that support inward investment, business and residents.

Actions:

Coloured vinyl window wraps were created in the new marketing campaign style. 

Results:

The Gloucester Bus Station new look was well received by staff and the general public.