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Insurance brochure for JMP

 
 

background

 

 

apt marketing & pr was asked to produce a product-specific brochure for John Morgan Partnerships, an insurance broker based in Tewkesbury UK. They offer commercial and private insurance and business advice to help clients save money and ensure they are properly protected.

 

objectives

 

 

To copywrite, design and produce a brochure on a new insurance product in their portfolio; Landlords Building Insurance. The brochure is aimed at private and commercial Landlord’s to help them protect their property.

 

actions 

 

 

 

This brochure was the first piece designed using the new JMP logo, also created by apt, and so needed to reflect the personality and tone of voice of the new brand. The red door on the cottage is a design style used across all JMP collateral and symbolises the specific nature of the insurance products offered. 

results  

 

 

JMP have been able to offer a new product to their clients and have therefore been able to help grow this sector within the business.

 
 
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    - 9:20 AM Mar 28th   @ APT Marketing & PR