Just Fabrics Advertising Campaign

Background:

apt marketing & pr was engaged by Just Fabrics to create a series of advertisements increasing awareness of the brand both in print and online.

Objectives:

To create an eyecatching series of ads over various formats and sizes, to increase awareness of the stores in Cheltenham and Burford, drive website enquiries and highlight topical offers. The designs created consisted of both brand and product based versions and needed to be able to resized over forty different local and national publications, from single column to full page sizes.

Actions:

The first task was to create a generic brand ad, using the existing logo, and creating a colour palette, tone of voice and core messaging including the new strapline 'Just Fab!'. Once approved, the brand style was rolled out to various sizes, and expanded to include sale periods and seasonal offerings.  

Results:

The adverts created a consistent, saturated approach to local and national press which helped raise awareness of the store and drive sales online.