Grace:
Starting my two weeks work experience at apt, I was definitely more excited than nervous. Keen to get stuck in, I was really looking to gain some real life agency experience and develop some vital marketing skills – and boy did apt deliver! I really did not expect the overwhelming and exceptional experience that was to come.
During my first year studying Marketing, Advertising and Communications at University, I had developed a theoretical understanding of the industry, but hadn’t gained any experience of marketing in practice. On my first day at apt, the fantastic team were quick to get me working on real accounts with everything from website development and email marketing to research and copywriting. It was exactly what I was looking for; real work and not just tea making – but I did contribute my share. It’s definitely fair to say apt do love their hot drinks!
My first two weeks at apt, turned in to a month, when I was then very fortunate to be taken on by apt as a Marketing Assistant for a summer contract. I can truly say, I had such a valuable and rewarding summer working with the team. apt really care about giving young people the starting experience they really need. In my first two weeks alone, I took on such a varied amount of work that really allowed me to figure out just what aspects of marketing and PR I liked. Gaining real experience with apt meant that I also figured out the parts of marketing that I found more challenging and wasn’t as keen on. I’ve now got a clearer direction on the career path I want to take, than what I originally thought.
The experience I've gained working with vital aspects of marketing and PR has also given me a chance to develop working skills that are so important in a busy agency environment. The most important of which is time management. With changing deadlines, marketing and PR is fast paced and you need to be prepared to adapt quickly and make sure your workload is prioritised. Being an organisation geek, I was used to having a list of jobs to do and getting through them. I wasn’t used to a changing demand in work and breaking routine, but thanks to apt it’s something that I’ve become aware of and have really developed!
If you’re not afraid of hard work, then apt will really give you the experience you need. The whole team really care about giving you the development you need, if you’re prepared to put the commitment in; you really do get back what you put in. Last but definitely not least, Angie really is all that apt represents; she is an inspiration. Angie genuinely cares about people and is more than just a boss. She’s full of words of wisdom, life experience and has the most infectious laugh!
Thank you all for making my summer at apt enriching, exciting and most definitely memorable!
