Business 'Advocates' Can Help Companies Bypass Recession
The current economic downturn and the very real threat of recession is making SMEs nervous, as budgets are slashed and profits begin to fall. Against this backdrop, NRG Business Networks is highlighting the importance of its brand of networking and how it could make the difference between success and failure.
NRG’s emphasis is on creating a network of business associates to act as reciprocal advocates. This advice has never been more vital than in the current economic climate. It is these associates who will provide referrals and help support one another through this unstable period. Although various factors have prompted a dramatic increase in online networking, NRG is warning that this is not the best or only option for SMEs. Face-to-face networking is particularly important for service-based businesses who thrive on referrals and word of mouth.
Dave Clarke, MD of NRG Business Networks, explains why face-to-face networking is vital for SMEs at this challenging time, “Business owners need to make sure they are using every opportunity to meet advocates and other business owners before a potential recession hits. By networking effectively, business owners can create lasting business relationships, make the most of mutual referrals and safeguard their business future.”
While business owners cannot control the fluctuating economy, they can control their response to economic factors. Referrals can keep a business alive during an economic downturn. However, developing networking skills and learning how to build a business through word of mouth is absolutely fundamental. Dave Clarke continues, “Those who operate in a B2B environment shouldn’t let a weak economy be an excuse for failure. While others complain and analyse problems, smart business owners can look for opportunities and perhaps even surpass expectations.”
Further information and interviews with NRG are available on request
