PV SYSTEMS POWERS UP WITH APT

apt is proud to have launched a new website for PV Systems, the leading manufacturer and installer of solar solutions in the UK, to coincide with the release of £10 million worth of government funding.

The funding released on 1st July 2009 is designed to help increase PV installations, providing grants for up to 50% of the costs of solar installation for public and commercial buildings, and up to £2500 for domestic installations. 

www.pvsystems.com gives users access to relevant information on a range of solar PV products for commercial and domestic use, new-build or retro-fit developments.  The new site also showcases many examples of unique, bespoke solutions that have been delivered in the past.

The website has been built using Web 2.0 technology and has an intuitive Content Management System (CMS) that can be securely accessed anywhere. This ensures the site is easily navigable and provides up-to-date information on all of the latest products and activities of PV Systems. The CMS system is versatile and easily adaptable and allows additional new products to be added to the website with minimal effort. Each page can be individually optimised with keywords for better SEO rankings.

The website is supported by the satellite site http://www.heritagesolarslate.co.uk/ which was launched to promote the Heritage Solar Slate product. Unlike normal solar panels, which are attached to the roof using a mounting system, Heritage Solar Slates are integrated straight onto the roof using the traditional roofing methods. These slates also have similar aesthetic properties as normal roof tiles and therefore blend in to provide an ‘invisible’ installation. The use of a specific satellite site in this way has helped Search Engine Optimisation and key wording, driving more traffic to the main PV Systems website.

Both websites also benefit from an integrated data capture system which is then used in conjunction with the ‘aptmailer’ system. This allows personalised emailing to potential customers and existing clients with new products, special offers and news about PV Systems. This fully-integrated system allows us to build marketing intelligence for targeted promotion of PV Systems, as well as driving traffic to the website and in turn helping search engine rankings.