Redgrove Builders Brand

Background:

Redgrove Builders provide a complete service including everything from gas safety checks to full kitchen installations. Their existing brand did not fully reflect the scope of services offered, and was limiting exposure to potential new clients.

Objectives:

To create a brand that is modern, fresh and clearly outlines the range of services provided. 

Actions:

Through client discussions, apt assessed the client’s business direction and recommended that the brand needed to incorporate three separate yet linked icons to reflect the building, plumbing and heating specialities offered. 

The brand update included introducing a bright colour palette to further delineate these core offerings, as well as a simple logo that will be easy to produce across a range of collateral - everything from website to van livery to signage. 

Upon brand approval, all collateral was brought inline with the new brand positioning. 

Results:

The new brand was warmly received by the client.