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SOHO FOLLOWS TREND FOR SURGE IN EATING OUT SPEND

SOHO Coffee Co. seeing increased visits via buoyant consumer lunch spend

A new industry report* from Allegra Strategies (*Eating Out in the UK 2011) has illuminated that the lunch market is experiencing an unexpected increase in frequency of visits to low/mid price eateries and coffee shops. In comparison, the more expensive end of the market for eating out (£26-30 per head) is struggling. Coffee shops gained the highest visit frequencies in the report with a surge in lunchtime visits up from last year.

Penny Manuel, Director of SOHO Coffee Co. states, “Our customer base includes an increasing percentage who are typically the ‘fast-casual’ demographic that sit down and eat lunch within 10 to 30 minutes. People coming in, grabbing their favourite from an array of fresh and regionally sourced choices and eating for a short period of time is now an enjoyable, attractive and low priced habit as opposed to going to a pricier restaurant twice a month. Lunchtime visits reigning king is this report goes to show we are championing the right end of the market.”