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Street Velodrome

background:

Street Velodrome is a pop-up track cycling event, which enables any high street or public space to be turned into a cycle sport arena. New and unique to the UK, the pop-up will appear in 10 cities in 2014 and will pit teams of professional riders against amateur riders who qualify.

objectives:

apt have been asked to create a range of material that will attract both cyclists and potential investors. In addition we have created comprehensive documents which outline the benefits of sponsoring the events as well as bespoke brochures explaining the logistics for cities interested in holding an event themselves.

actions:

We have created an eye-catching set of illustrations which have been used for commercial, sponsorship and customer-focussed collateral, including pop-up banners, brochures and flyers.

results:

The client has been so delighted with the designs we have created that they have also been applied to their website and other tools created prior to our involvement. As we start to build the momentum towards hosting the events next year we will continue to design marketing collateral to support the individual dates, and to publicize these exciting events as they happen.

 
  • Sometimes the best thing to do is pick up the phone to us! Call 01242 250692 to discuss your marketing requirements. buff.ly/2iS1...
    - 9:20 AM Mar 28th   @ APT Marketing & PR