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Compass Tour Operator Pack

background:

Compass Holidays is an established Gloucestershire based tour operator. apt was asked to create an information pack for all the tours that Compass Holidays offer, to give out to potential new tour operators at the World Travel Market exhibition in London. 

objectives:

To create a pack with all the information new tour operators need to know to offer a Compass Holiday tour. The pack had to be in a simple format, categorised by type of holiday and destination, with all relevant information on it.

actions:

apt created a tabbed booklet, showcasing the holidays in an easy to use and eye-catching format. Tour operators can easily find out if the tours suit them and if they want to onsell them in their catalogue and/or on their website.

results:

A comprehensive brochure that presented the company’s tours in a user-friendly and attractive format, and resulted in an increase in bookings, enquiries and business turnover.

 
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    - 9:20 AM Mar 28th   @ APT Marketing & PR